RAINLIGHT AI

B2B Appointment Setting Pricing: Compare Retainers and Pay-per-Meeting Quotes

Original working worksheet. Select and copy the template below, or download the text file. Adapt it to your process.

Supplier / proposal date / currency:
Pricing model:
Included research, campaign, data and tool scope:
Setup and recurring charges:
Acceptance criteria (account, role, need, territory):
No-show / reschedule / rejection / credit rules:
Asset ownership and exit terms:
Cohort dates and maturity:
Total included acquisition cost:
Booked meetings:
Accepted held meetings:
Proposals / won customers / pending:
Cost per accepted held meeting = total included cost / accepted held count
If count is zero: show cost and zero outcomes; do not report a finite unit cost.
Original illustrative comparison: $3,000 / 12 accepted held = $250; $3,000 / 10 = $300.
Replace all example figures with your proposal and observed results.