RAINLIGHT AI — How to Track Blog Traffic Through Booked Calls to Paying Customers
Original working template. Adapt to your process.

Measurement window / content cohort:
Article landing observed:
External source / campaign:
Internal article-to-offer route:
Confirmed booking ID and completion evidence:
Opportunity ID (private sales record):
Attendance / qualification / next action / owner:
Proposal and deal outcome:
Actual paid amount and included acquisition cost:
Self-reported discovery (keep separate from tracked source):
Unknown or missing fields:
Test cases: success / abandonment / failure / reschedule / retry.
Do not count a click as a booking or a booking as a customer.
Deduplicate customers across sources and repeated bookings.
Use no personal information in analytics URLs or labels.
Report counts and maturity; do not claim precise individual query attribution from GSC.