RAINLIGHT AI

How to Track Blog Traffic Through Booked Calls to Paying Customers

Original working worksheet. Select and copy the template below, or download the text file. Adapt it to your process.

Measurement window / content cohort:
Article landing observed:
External source / campaign:
Internal article-to-offer route:
Confirmed booking ID and completion evidence:
Opportunity ID (private sales record):
Attendance / qualification / next action / owner:
Proposal and deal outcome:
Actual paid amount and included acquisition cost:
Self-reported discovery (keep separate from tracked source):
Unknown or missing fields:
Test cases: success / abandonment / failure / reschedule / retry.
Do not count a click as a booking or a booking as a customer.
Deduplicate customers across sources and repeated bookings.
Use no personal information in analytics URLs or labels.
Report counts and maturity; do not claim precise individual query attribution from GSC.