What does each appointment actually cost?
Compare booked meetings with attended meetings and paying customers before deciding whether a campaign is working.
Use costs and outcomes from the same campaign and reporting period. Include advertising, agency fees and relevant tools in total spend. All amounts use the currency you enter; this calculator does not convert currencies.
Enter all four values to calculate your costs.
Formula: total spend ÷ outcomes. These are descriptive costs, not ROI or profit. Attribution delays, refunds and repeat customers can change the result. Inputs stay in your browser and are not submitted by this calculator.
Explore Rainlight’s guides to lead generation, appointment setting and customer attribution.